About Us
Prideletics® is an LGBTQ+ athletic brand that celebrates diversity and inclusion year-round. Athletes and allies wear our high-quality products with pride. We are a minority and LGBTQ+ owned small business based out of Minnesota. We have established ourselves as a brand that consumers go to for our designs, comfortable clothing and the sense of community.
2017
It all started with an idea.
2018-2020
We created products.
2021-2022
Our family grew.
2023
-2024
We’re continuing to grow.
Hey there.
Why did we start Prideletics? We’re passionate about three things: sports and fitness, fashion and style, and celebrating the diversity of our LGBTQ+ community.
As an active member of the Minnesotan LGBTQ+ community, we’re involved in various LGBTQ+ athletic activities throughout the year. In the summer, you'll find our founder hitting the softball field as part of the TCGSL (our local LGBTQ+ softball league), and during the winter, he’s spiking balls on the volleyball court.
It all started in 2015 when we decided to leap and join the TCGSL as free agents. We didn't know anyone in the league but knew it would be a fun way to meet new people. Little did we know that joining this softball league would introduce us to some of the most amazing individuals we've ever met. Hundreds of people share our love for sports and identify as part of the LGBTQ+ community. It was eye-opening.
Being part of this community has transformed us in ways we never imagined. For our founder, growing up as a gay individual in a small town in Wisconsin was challenging, but moving to a larger city (Minneapolis) opened up a new world a completely new world. It saved him.
That's why we founded Prideletics. It's a small step within the LGBTQ+ community to connect with athletes and give back. Our mission is to create athletic clothing that you can proudly wear around your city, gym, or home, celebrating who you are. Over the years, we've provided visibility to our community through events, traditional sports, and even gaming.
Join us on this journey as we celebrate our love for sports, our LGBTQ+ identity, and our unique sense of style. Together, we can make a difference and create a more inclusive and empowering athletic community.
The name is a combination of what this is exactly about. It's about having pride with who you are and the athletic mindset that this was created with.
Looking to partner? Check out our partnership page for more information.